One of the most critical issues of a distributor or wholesaler is the definition of the price of their products. Every inventory item has a base cost and a base selling price. However, you may require different prices for specific...
The product portfolio is a key element for a successful distribution operation. For this reason distributors are constantly looking for new products to expand its product offering. However, a large portfolio can also add costs and complexity to the business, reducing margins and overall...
A practical example of non-resilience We recently talked about Sysco Corporation and how its resilient and agile structure allowed them to quickly recover from the effects of the COVID pandemic. In this article I will address the case of US Foods...
Every distribution business needs to constantly increase its portfolio with new products. The question is: What are the criteria for new product selection and who to buy them from? In this article, I will address the new product selection criteria...
Private label brands have been a trade practice for more than 40 years and many distribution companies have used them as a key element of their growth strategy. But many distributors remain focused on selling and positioning well-known brands. In...
Sysco Corporation is the largest global distributor of food and related products to the food service or food-away-from-home industry, with restaurants accounting for more than 50% of its revenue. All sectors related to restaurants were severely affected by the 2020...
In-store food tasting is an essential marketing element used by brands and distributors. They are one of the most direct and powerful routes to customer education, acquisition, and retention. However, not all tasting events are successful. In this article, I...
In our article “What is the best way to get your product in stores?” we explained the different types of grocery retailers. Warehouse clubs are one of them. Three stores compete in the US in this segment: Sam's Club, Costco,...
A comprehensive guideline Sales are the main driver of every organization. That is why in previous articles I have talked about how a distributor can increase sales in the store. Therefore, it is very important to get on board...
I have mentioned the effects of inflation from different perspectives in previous articles, the most recent being "4 distribution trends to consider for your 2022 Business Plan”. The annual inflation rate for the United States is 6.2% for the 12...